Reason 1: That's where the BIG BUCKS are?! The New Irmo News serves an area that is regarded as one of the Midlands most affluent areas... more money to spend on whatever you happen to be selling!

Reason 2: Zips! The zip codes advertisers most often want to target -- including the powerful Lexington,
Chapin, and Irmo zips -- are all a part of the Irmo community.

Reason 3: Innovation!!! The New Irmo News was born as a fresh approach to journalism, and
innovative, creative new ideas helped make it one of the best-known independent weekly newspaper in the
state. Readers like the upbeat style of news reporting, and the positive
feelings are transferred to advertising messages, as well!

Reason 4: It's affordable, more is better. The low advertising rates make The New Irmo News a smart buy for any advertising budget. Reach the Midlands' best buying-power market at a fraction of the cost of other media. The New Irmo News advertising works better because "more is better" for advertisers. In addition to paid subscribers and rack sales, The New Irmo News boosts its circulation each week with thousands of extra copies mailed or home-delivered as complimentary samples to targeted groups or areas.

Reason 5: Maybe it's the day of the week. . . or the size of the paper! Could it be that The New Irmo News gets better results because it's read on Thursdays and Fridays, when people are in great moods, and ready to buy!? The New Irmo News is printed on the smaller tabloid format, even small-sized ads are seen by the readers. The small page size makes all ads less likely to be lost.