Reason 1: That's where the BIG BUCKS are?! The Cayce-West Columbia News serves an area that is regarded
as one of the Midlands most affluent areas... more money to spend on whatever you happen to be selling!
Reason 2: Zips! The zip codes advertisers most often want to target -- including the powerful Lexington,
Chapin, and Irmo zips -- are all a part of the Cayce-West Columbia community.
Reason 3: Innovation!!! The Cayce-West Columbia News was born as a fresh approach to journalism, and
innovative, creative new ideas helped make it one of the best-known independent weekly newspaper in the
state. Readers like the upbeat style of news reporting, and the positive
feelings are transferred to advertising messages, as well!
Reason 4: It's affordable, more is better. The low advertising rates make The Cayce-West Columbia News a smart buy for any advertising budget. Reach the Midlands' best buying-power market at a fraction of the cost of other media. The Cayce-West Columbia News advertising works better because "more is better" for advertisers. In addition to paid subscribers and rack sales, The Cayce-West Columbia News boosts its circulation each week with thousands of extra copies mailed or home-delivered as complimentary samples to targeted groups or areas.
Reason 5: Maybe it's the day of the week. . . or the size of the paper! Could it be that The Cayce-West Columbia News gets better results
because it's read on Thursdays and Fridays, when people are in great moods, and ready to buy!? The Cayce-West Columbia News is printed on the smaller tabloid format, even small-sized ads are seen by the readers. The small page size makes all ads less likely to be lost.