Tourism Marketing Summit to Focus on Digital Trends and Innovation

Columbia, SC – The 2025 Tourism Marketing Summit is set to take place on February 5 at Harbison Theatre, offering industry professionals a full day of learning about the latest trends in digital marketing and tourism.

With website traffic becoming harder to grow and changes like artificial intelligence (AI) reshaping online tools, this summit is designed to help professionals adapt. The event will feature expert speakers, panel discussions, and practical strategies to help businesses and organizations succeed in today’s fast-changing digital world.

Event Overview

The summit includes three key sessions:

  • The Good, The Bad, & Real Truth About Marketing
    Led by Samie Worthington, Chief Creative Officer of Emily Revolutionary Marketing Group, this session will cover ways to improve branding, avoid common mistakes, and use search engine optimization (SEO) to make websites more visible.

  • The New Frontier of SEO
    Dan Flores, Head of Tourism at Satisfi Labs, will explain how Generative AI is changing SEO and what businesses can do to keep up with these advancements.

  • Industry Leaders Roundtable and Q&A
    Moderated by Susan O’Cain, Director of Operations for Capital City/Lake Murray Country, this discussion will feature experts sharing their thoughts on the challenges and opportunities facing the tourism industry.

Why Attend?

Attendees will learn strategies to improve their online presence, discover ways to use new AI tools, and get advice from leaders in the field. It’s also a great opportunity to connect with other professionals and grow your network.

Event Details

  • Date: February 5, 2025
  • Location: Harbison Theatre
  • Time: 8:00 a.m. – 4:00 p.m.
  • Cost: $25 per person (includes lunch)
  • Registration Deadline: January 28, 2025
  • Limit: Three attendees per organization

To view the full schedule or to register, visit lakemurraycountry

This summit is perfect for anyone looking to stay ahead in digital marketing or improve their branding. If you’re in tourism, marketing, or any related industry, don’t miss this chance to learn from the experts and strengthen your skills. Register today!

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