Sheila Moorer – AVON Lady TN Honey

Sheila Moorer is on a mission to provide customers with the sweetest AVON service.

Her life-long experience with Avon and her commitment to service has helped shape her business brand – AVON Lady TN Honey. Moorer started her business not long after her 80-year-old mother, who lives in Tennessee, lost her own Avon lady during the Covid-19 pandemic in 2020. 

A native of Memphis, Moorer is a 20-year disabled Army veteran who retired as a finance officer from the United States Army Central Command at Shaw Air Force Base in 2018. She and her spouse Ryan, who is also retired from the Army, live in LongCreek Plantation.

While in the Army, Moorer’s duty assignments included Fort Jackson, Fort Lee, VA, Fort Hood, TX, Corpus Christi, TX, Fort Benning, GA, Fort Sill, OK, Shaw Air Force Base in Sumter and deployment to Kuwait in 2014 in support of Operation Inherent Resolve. Moorer said that during her 20 years of military service her mom always sent her care packages of Skin So Soft to repel the insects, mosquitoes or just to brighten her day.

Moorer earned a baccalaureate degree in Sociology and a master’s degree in Economics. Her commitment to service landed her an overseas position but she chose to stay in the states to raise her three daughters and see her eldest military “brat” off to college at just 16 years of age. Continuing her mother’s tradition, Moorer says that she also showers her girls with Avon’s Skin So Soft as well. 

While she is suited and experienced for traditional jobs in her areas of study, she has chosen to build her retirement business with Avon, a company that has been in business for 135 years. Moorer, whose Avon Lady handle is TN Honey has adopted the motto “Sweet Look, Sweet Price, Sweet Life.”  

Since starting her business Moorer has already earned recognition to the Elite Avon Presidents Club for having annual sales over $10,000.

“I remember how my mom used these products in the household all the time – bubble bath, body lotion, deodorant and her first perfumes to name a few,” Moorer said. “Avon was the sweet treat throughout my career and my mom has used Avon for over 60 years. It has only taken me about one year to develop great marketing tools to advertise my brand and the harder I work, the greater the results.”  

Capitalizing on her experience, education, and proven service, Moorer is a member of the Greater Blythewood Chamber of Commerce and recently made her public debut at Oktoberfest under her bright yellow tent with its distinct bee logo. Moorer is also a charter member of the newly forming Blythewood Civitan Club and she keeps her military ties strong, attending veteran’s events and as a member of the Military Officers Association of America and Disabled American Veterans. 

Supporting breast cancer awareness and historically Black colleges, Moorer also indicated that her Avon business has given her the time to help out locally with organizations such as the Christian Assistance Bridge, Samaritan’s Purse, the Salvation Army’s Toys for Kids and the Army Emergency Relief Program. 

Moorer said that she is on a mission to spread her service throughout Blythewood and the surrounding areas and to share her Avon experience with others. To create an account online with Moorer to qualify for free samples and brochures visit: